Aviation Develop Africa

AviaDev Africa

April 2020 – Africa



GoQuo spread their wings. Why Africa is next

Published 26 March 2018

GoQuo has taken the opportunity to join us for AviaDev Africa in 2018. We sat down with their CEO, Ron Ramanan, to understand their thoughts on the future of e-commerce and the African opportunity specifically.

JH: Go Quo is a well-established business in Asia. Why is now the right time to focus on the African market?

RR: GoQuo is a leading Malaysia-based technology company that partners with well-established airlines to double their revenue across flights and ancillary products. With more than 20+ airline customers to date and constantly growing, GoQuo has a good repertoire of clients from all around the world! Based on the latest figures released by IATA last year, Africa is currently one of the world's top ten fastest-growing air passenger markets, and tapping into this market is definitely part of GoQuo's plan. The establishment of a new Sales Office in Istanbul, Turkey in early 2018, aims to achieve just this.

JH: How will your solutions help African airlines make money?

RR: As one of the major airline partners in the world, GoQuo specializes in the airline’s online business portal which includes Airline booking engines, holiday packages that combine flights, hotels, car rentals, transfers, tour activities, as well as insurance. We also created an innovative and creative CRM system that predicts customers' behaviour by offering post-booking ancillary products at the perfect timing. Therefore, being one of the pioneers in airline e-commerce, ancillary revenue, loyalty and customer analytics, GoQuo can undoubtedly provide valuable assistance to African carriers to increase their travel ancillary revenue.

JH: What is the most exciting development that Go Quo is currently working on?

RR: GoQuo has recently released their new customer intelligence platform, the innovative CRM system, which predicts customers' behaviours and will send post-booking ancillary products offers at the right moment.

JH: How do you see the future of e-commerce in the aviation industry?

RR: I believe Mobile will be one of the most important features of e-commerce in the future of aviation industry and anyone without a proper presence will fail. Airlines will need to focus more on Mobile to move their customers to the next stage of their flight purchasing journey.