CEO, McKenzie Gayle Limited and Former Director of Marketing UK & Europe for the Caribbean Tourism Organization (CTO)
With her rich experience in the global tourism sector, Carol Hay has directed multi-national marketing portfolios spanning destination branding, product development, sustainable tourism development, public relations, crisis management and social media. Carol is the Founder and CEO of McKenzie Gayle Limited, a global tourism marketing and development agency. In addition, Carol is an Associate with the Foundation for European Sustainable Tourism (FEST) and an Advisor with Project Management for Sustainable Development (PM4SD).
Carol is also a strong advocate for equality, diversity and inclusion throughout the tourism industry and is regularly called upon to address.
Up until 2019, Carol served as Director of Marketing UK & Europe for the Caribbean Tourism Organization (CTO) for more than a decade. This role followed a fruitful stint as Director of Marketing UK & Europe for the Antigua and Barbuda Tourism Authority.
In fact, for 25 years, Carol has filled senior roles within vital tourism and promotions organisations: The Jamaica Tourist Board, BWIA International Airways and Jamaica Promotions Corporation. Her wealth of knowledge positions her as a sought-after Influencer and Speaker to Global Tourism audiences, specifically in the areas of tourism development, sustainability, competitiveness, destination branding and crisis management.
Determined to continuously hone her abilities, she completed a Masters in Marketing, Bachelor in Business Administration and numerous professional programmes Cultural Diplomacy; Public Relations; Moderating and Public Speaking, Coaching and Mentoring
Her core passion for helping others takes up much of Carol’s spare time. Carol coaches and mentors both professional women and young people, and devotes time supporting young people preparing for work. Naturally, Carol loves to travel! She also finds joy in cooking, connecting with people of all cultures and living life to its fullest!