Co-Founder and CEO of Sustainable First ™; Sustainability Editor, VoyagesAfriq
Mafalda is the Co-Founder and CEO of Sustainable First ™, a platform that features truly sustainable
tourism destinations and businesses and links the impact they have in their local communities with the
UN Sustainable Development Goals.
She is an Executive Director and sits on the board of TX Group, a powerful portfolio of influential
tourism digital brands, and is a board member of the Travel & Tourism Foundation.
Previously Mafalda lead CNN’s advertising sales and client development across Southern Europe and
the CIS region. More recently her long standing interest in Chinese arts and culture took her on a
journey to learn Mandarin and culminated in a role as Deputy-Editor of China Report Magazine for
two years. She continues to serve as an advisor to the Director of the Confucius Institute for Business
at the LSE (London School of Economics).
Passionate about the Arts and social impact, Mafalda is a Fellow of the Royal Society of Arts and
volunteers as a Delegate for the Commission on the Status of Women for UN Women UK. She is also
on the Fundraising Committee for Women for Women International and the Walkabout Foundation,
and serves a volunteer and advisory board member for the homeless support charity Under One Sky.