Commercial Director, ASKY airline
Nowel is a strong believer of the African renaissance, an experienced senior airline executive and jurist with extensive international exposure and proven commercial and leadership capabilities.
His commercial and leadership shrewdness includes overseeing the elaboration and implementation of the commercial and corporate strategy that has made ASKY airline profitable and the largest and fastest growing airline in West and Central Africa region, currently serving 23 destinations.
He currently holds the position of Group Commercial and Ground Operations Director of ASKY airline and has worked with other top brands such as Deloitte LLP, Diageo, M&S…
A true Pan-Africanist perfectly versed in English and French languages and a holder of an MBA and a post professional certification in Leadership from the Said Business School, University of Oxford, UK.
ASKY airline embodies the spirit of Africa in everything from our name to our colours. We aspire to share this spirit with the world as an international airline featuring excellent quality service. We also want to support economic activities through the creation of new air transport routes in Africa at competitive rates, while contributing to the development of tourism within Africa and the world over.
We’ve made great strides towards these goals since we began operations in 2010, but there are challenges to overcome in Africa, including operational costs, government support, and airport infrastructure. At ASKY Airlines, we’re confident that these challenges can be overcome with cooperation from all players in Africa’s travel industry.
South-South cooperation plays an important role in surmounting these challenges and our partnership with Ethiopian Airlines is a prime example of this. Currently, Ethiopian’s vast network and distribution solutions are helping us extend our selling capabilities in Africa, while simultaneously giving us access to high yield corporate travellers from feeding derived from both networks. Cooperation like this will undoubtedly be even more vital in the future as we continue to build upon our brand promise.
Our name literally means ‘Africa SKY’ and we write it in capital letters to embody the strength, robustness, and authority that we intend to demonstrate in the skies of Africa. While there may be trials ahead, we’re optimistic that Africa’s aviation industry is filled with opportunities to not only connect the continent to the world, but also bring prosperity to its people.