Route Development Manager, Invest in Navarra
Amaya counts on 20 years of experience in Economic Development, particularly in the Foreign Direct Investment arena (FDI). Amaya has worked in two of the leading international consultancy firms assisting both multinationals, in their location decision making processes for new investments, and Economic development agencies, in their strategies to attract foreign companies to their territories.
Since 2012 she has worked at the INVEST IN NAVARRA department of Sodena, the Regional Development Agency of Navarra Region, Spain, attracting and supporting foreign companies considering setting up operations in Navarra.
In 2015, and as a means to increasing regional competitiveness, Sodena received the mandate of increasing international air connectivity using the local Pamplona Airport. Since then, Amaya has combined Inward Investment with Route development responsibilities.
In Winter 2017 Lufthansa started operating the Frankfurt -Pamplona route four times per week, considered a big success for the Region.