Partner, MIDAS Aviation
Aviation beckoned early. Summers spent making tannoy calls and manning an airport information desk meant I caught the aviation ‘bug’ at the start of my career. This led to operational and then commercial roles at BAA’s airports in Scotland. Several data heavy jobs later, I found myself adept at interpreting and analysing the numbers then communicating their meaning, often to key decision makers both internally and externally.
As BAA’s dominance of the UK Airport industry began to change, I turned to freelance consulting and have been kept busy on global airport projects ever since. I can’t imagine ever leaving the industry, and there’s still a part of me that misses those operational days so I take great delight in hanging out at airports when I can – much to my family’s dismay!
A typical day might involve generating content for a client’s social media channels, or advising an airport investor on the demand generated in a catchment area for an airport, or crunching numbers for an in-depth piece of analysis to help a tourist board work out which markets to target next. Organising things comes naturally to me and I love the challenge of turning round a piece of work and helping clients to move their businesses forward.