Laurens Van Den Oever
Chief Marketing officer, ForwardKeys
Laurens van den Oever is Chief Marketing Officer at ForwardKeys, a company which provides market insights for traveller-focused businesses, by analysing more than 17m flight booking transactions a day. They draw data from all major global air reservation systems; selected airlines and tour operators; and Skyscanner. Laurens has been instrumental in building up ForwardKeys' client portfolio and designing data intelligence services for specific travel industry segments such as destination marketing organisations, airports and travel retail. Before joining ForwardKeys Laurens worked at GfK, where he fulfilled different roles, among which Commercial Director, and Global Industry Head of Travel and Hospitality. Laurens holds a master degree in Marketing and a bachelor in Tourism Management Consultancy from the university of Breda, the Netherlands.