Speaker Profile

Miguel Angel Perez Alba

Brand Manager at Turismo Valencia

Over 15 years experience in international marketing and sales; he started exporting different Spanish products such as furniture, tiles, gourmet food or wine... in the last 10 years his professional goal is promoting and "selling" his city: VALENCIA (in Spain).

Specialized in opening new markets and developing business, new brands and products; achieving "win-win" agreements, leading and managing sales teams, boosting media and public relations, ...

From 2008 Mr. Pérez has been promoting Valencia in whole and Eastern Europe. Since 2010 he is also Aviation Manager, responsible for Fly Valencia: a special marketing programme to improve the air connectivity from Valencia, attending aviation development events since then with great results: Valencia Airport grew 16% in 2017 and is growing 20% this year.

Now he is responsible for the Brand Management: leading a team of 13 experienced Market & Product Managers who promote the city of Valencia worldwide with specialized products like: Valencia Convention Bureau, VLC Sports, VLC Gastro, Shopping, Cultural, etc.