Aviation Develop Europe

AviaDev Europe

Your European Aviation Development Hub

Speaker Profile

Miguel Angel Perez Alba

Brand Manager at Turismo Valencia

Over 15 years experience in international marketing and sales; he started exporting different Spanish products such as furniture, tiles, gourmet food or wine... in the last 10 years his professional goal is promoting and "selling" his city: VALENCIA (in Spain).

Specialized in opening new markets and developing business, new brands and products; achieving "win-win" agreements, leading and managing sales teams, boosting media and public relations, ...

From 2008 Mr. PĂ©rez has been promoting Valencia in whole and Eastern Europe. Since 2010 he is also Aviation Manager, responsible for Fly Valencia: a special marketing programme to improve the air connectivity from Valencia, attending aviation development events since then with great results: Valencia Airport grew 16% in 2017 and is growing 20% this year.

Now he is responsible for the Brand Management: leading a team of 13 experienced Market & Product Managers who promote the city of Valencia worldwide with specialized products like: Valencia Convention Bureau, VLC Sports, VLC Gastro, Shopping, Cultural, etc.